Core Service
Logo & Brand Identity Design
A logo, colour palette and visual system that makes your brand instantly recognisable across every touchpoint. A logo on its own is not an identity — what makes a brand look established is the same colours, type and spacing showing up consistently on your website, your brochure, your invoices and your social profiles.
What’s Included
A complete brand identity kit
Logo Design
A primary logo plus the variations real use demands: a horizontal version, a stacked version, an icon-only mark for social profiles and favicons, and single-colour versions for situations where full colour will not reproduce.
Color Palette
A cohesive palette with defined primary, secondary and accent colours, specified in both print and digital colour values so the blue on your brochure matches the blue on your website instead of drifting between them.
Typography System
A typography system pairing a heading and body typeface, with sizes and weights defined for both print and screen. Where useful we select typefaces that also support Gujarati or Hindi, so multilingual materials do not fall back to a mismatched font.
Brand Guidelines
A brand guidelines sheet covering logo spacing, minimum sizes, correct and incorrect usage, and your exact colour and font values — short enough that people actually use it, which is what keeps the identity intact once other people start applying it.
File Formats
PNG for everyday digital use, SVG vector files that stay sharp at any size from a favicon to a banner, and print-ready files for your printer. Vector matters most: without it, enlarging a logo for signage means redrawing it.
Social Media Kit
Profile pictures and cover images exported at the correct dimensions for Instagram, Facebook and YouTube, so your mark is not cropped awkwardly or blurred by a platform resizing it for you.
Who It’s For
Built for brands ready to look as good as they perform
New businesses needing a first identity, and established ones whose branding has not kept up with their growth — often a logo made quickly at the start that now has no source file, no consistent colours, and no version that works on a dark background. It is also the right starting point if your materials have drifted apart over time, with each brochure, sign and social post using slightly different colours and fonts. Fixing the identity first is what makes every later project cheaper, because the website, brochure and social profiles all draw from one defined system instead of being designed from scratch each time.
Our Process
How we build your brand
1
Discovery
Understanding your brand personality, who you sell to, and which competitors you need to look distinct from — a logo that blends into your own category is a commercial problem, not just an aesthetic one.
2
Concepts
Several distinct initial directions, deliberately different from each other rather than minor variations of one idea, so the choice you are making is a real one.
3
Refine
Revisions based on your feedback, refining the direction you choose. If none of the initial directions is right, we return to the brief and produce fresh concepts rather than forcing refinements onto an idea you do not want.
4
Finalize
Colour, typography and usage rules locked in around the chosen logo, and checked in the places it actually has to work — small on a phone, on a dark background, and in a single colour.
5
Deliver
Every file handed over, including editable source files, so full ownership is yours and any designer you work with later can pick it up without starting again.
Delivery & Price
Clear timeline, clear pricing
Most Popular
Brand Identity Kit
From $99
5–8 days
- Logo + variations
- Color & type system
- Brand guidelines sheet
The $99 starting price covers the Brand Identity Kit — logo with variations, a colour and typography system, and a brand guidelines sheet — delivered in 5–8 days. Price moves up with the number of initial concepts, whether you need extended assets such as packaging, signage or stationery artwork, and how many languages the identity has to work across — request a free quote for an exact number.
FAQ
Common questions
You’ll receive multiple initial directions, then refine your favorite into the final logo.
Yes — full ownership and source files are yours once the project is complete.
Yes, brand refreshes are common and can keep elements you already love.
PNG for everyday digital use, SVG vector files that stay sharp at any size, print-ready files for your printer, and the editable source file. The vector file is the important one — without it, scaling the logo up for signage means redrawing it.
Yes. Where a brand needs to appear in more than one script, we select typefaces that support them and check that each version keeps the same visual weight, rather than bolting a second language onto a design that cannot carry it.
We go back to the discovery brief and produce fresh directions. Initial concepts are deliberately distinct from each other precisely so this is rare, but refining an idea you do not believe in produces a logo nobody is happy with.
Yes. Colours are specified in both print and digital values, and the logo is checked at small sizes, on dark backgrounds and in a single colour — the situations that most often break a design that only ever got viewed at full size on a white screen.
Yes. Full ownership and the source files are yours once the project is complete. You are not licensing the design and you are not dependent on us to use, adapt or hand it to another designer later.
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